Creating a memorable experience for guests is the ultimate objective for any sports and corporate hospitality company. You want your guests to have a great time, feel special and walk away with a sense of happiness. Obviously, from a business point of view, another objective is to create loyal clients who keep coming back for more.
A day out at the rugby or a luxurious luncheon paid for by the company may sound like an easy win to most people, but there’s a lot that goes into planning a perfect event.
Here is a list of ways you can ensure your next sports or corporate hospitality event is memorable for the right reasons:
The Devil’s in the Details
Making sure your guests feel comfortable and appreciated is key to a successful hospitality event.
This doesn’t always mean grand gestures or thrilling deco; it can simply mean a layout that shows you have done your homework, understood the client’s exact requirements and made an effort to tailor each element accordingly.
Of course, some occasions may need a more professional or casual approach and it’s vital to make it clear that you understand what’s required.
Relaxing in the comfort of corporate hospitality
Create an atmosphere that makes people feel comfortable enough to kick up their heels and relax. The whole point of corporate hospitality is that guests are truly enjoying themselves and don’t feel obliged to attend simply because their company has paid for the event.
Create events that create memories
As the saying goes, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
So how do you leave a lasting impression and ensure that people walk away feeling like they had a fantastic time? Clichéd as it sounds, it’s the small things that matter – make guests feel special via small gestures such as attending to them as soon as they arrive, ensuring they don’t have to ask a hundred questions to get what they need and making every effort to provide a smooth experience throughout the event. A lot of this hospitality can start before the actual event, for example – finding out if guests have dietary restrictions and scheduling the transport in advance to suit everyone’s requirements.
Provide the ideal opportunity for guests to network, chat or just watch some great sports
Planning an event can be stressful and there’s usually a long list of tasks you need to attend to. A good place to start is to find out the objective of the corporate outing and base your plan on this information. Think outside the box when trying to decide the theme of the event. Some guests are looking for an opportunity to foster business relationships and network, others are interested in giving their staff a day when they can forget about work and others are there solely for the love of sports. They key lies in identifying what will make your client feel like the event was a worthy investment.
Good Service makes for excellent events
No event is complete without top-quality service. Make sure you have enough bar staff and hosts so guests feel attended at all times. A large part of making your guests feel special is ensuring they have a continuous supply of the two things most people look forward to at a corporate event – good food and drinks.
Don’t forget to smile!
The one thing your guests expect is a warm and appreciative welcome. As stressed as you might be, don’t let your guests see it. Also, don’t forget that while your corporate hospitality event might be a fun occasion for everyone involved, you are still representing your company as a brand. All staff involved on the day should be briefed on the expectations of both you and your client.
Corporate and sports hospitality events are increasingly becoming the chosen method to entertain important clients or build staff morale. At Engage, we create world-class events specific to our clients’ needs. From sports events to exclusive ski resorts, we offer a huge variety of bespoke corporate hospitality packages. Get in touch if you’d like to discuss what we could do for your business.