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Engage Sports Events That Mattered Most In 2016

2016 has been a remarkable year in sports, from the England rugby team going a full calendar year unbeaten and Ireland taking their first win against the All Blacks, to Wales reaching the Euro semis and Andy Murray being crowned as World No.1, the list goes on.

Similarly, 2016 has been a noteworthy year for us.  From launching new facilities for sports events to changes in our team and new business partnerships, we did everything possible to make your experiences better.  So, before we gear up for everything 2017 has in store, let’s have a look at what 2016 meant for us.

1. The launch of the Player Management division

In a frighteningly competitive field, where a player’s life can change in an instant, we aim to give crucial support to emerging and established talents by way of:

  • Contract negotiation
  • Financial advice
  • Post-sport career planning
  • Development and management of commercial portfolios
  • Social media management, PR and brand development
  • Day-to-day support

Therefore, we introduced a new division later this year to set new standards in the care and support of elite athletes.

2. An increase in turnover

It’s been a record year for us delivering a 25% increase in turnover across more events than ever before!

3. Being the official hospitality partner at Lord’s

Engage Hospitality had the privilege to provide official corporate hospitality packages at the Home of Cricket for the Investec series.  In the historic surroundings of Lord’s, and while enjoying the trappings of a memorable VIP hospitality package, our guests caught up with old friends, forged new business relationships and cemented existing ones, with the added bonus of world-class cricket.

4. Office expansion in the heart of the square mile

Our offices in Moorgate have been taking on a new open plan look as we have expanded across the business we’ve taken on new space and redeveloped the old making sure we still have room for the all-important table tennis and pool tables!

5. New partnership with Gaucho at England vs Argentina

In November, we had the opportunity to create an impeccable accompaniment to England’s Old Mutual Wealth Series match against Argentina at Twickenham.  Our wealth of event experience dovetailed perfectly with Gaucho’s culinary expertise and saw the 400 places sell out in just four weeks.

6. The launch of 3 new look facilities

We are always investing back into our facilities to make your experience better. This year saw the new terrace at the Kia Oval for the One Day International delivering the perfect inside and out hospitality experience. The Autumn saw brand new facilities in The Rose Suite at Twickenham Stadium with new staging, production branding and interactive experiences, while outside the stadium we contracted a totally new structure for Twickenham Village with more reception space an decked terrace, themed bars and fully branded interior.

7. 4 new sales teams

We’ve been hiring new talent especially in our sales teams where we have created 4 new teams to promote our new facilities and deliver across all our events.

8. Appointment of Ugo Monye as Engage Ambassador

Ex-Harlequins, England and Lions winger, Ugo Monye, joined Engage in October 2016 as a business ambassador.  Along with attracting the best rugby talent and sponsorship partners, he hosts hospitality experiences for us at Twickenham, the Oval and Lord’s.

9. The launch of a new website

We launched a completely new website in October 2016 to provide our prospective guests with a seamless and hassle-free experience when booking packages.

10. Engage Reward Points Programme

We were keen to leave in no doubt just how highly we value our clients’ loyalty, so we introduced our rewards programme where they receive discounts from our partners, gain access to exclusive competitions, enjoy priority access to VIP boxes and, above all, the option to choose treats from our rewards list.

11. New Faces at Engage

2016 saw some key additions to our team to help us provide the highest quality of service and deliver Engage Hospitality’s core values – excellence, engagement and entertainment.

Joining us were:

Andrew Hodgkins as Managing Director
Eve Grant as Marketing and Events Executive
Harry Harvey as Director (Player Management)
Caroline Roberts as Head of Commercial
Sasha Colvile as Receptionist and Event Assistant

12. An amazing social media reach from 2016 Autumn Internationals

2016 Autumn Internationals recorded plenty of great hits, a few disappointments and some incredible tries. At the same time, this year-end rugby union helped us connect with over 2 million people across Instagram and Twitter. We garnered over 20,000 likes across both the platforms, over 2,000 comments on Instagram and 355 retweets.

13. NFL at Twickenham 

NFL debuted at Twickenham and our clients loved it.

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5 Most Common Mistakes Corporate Event Planners Make

Corporate event

How many times have you experienced an ‘ugh’ moment when planning for a corporate event? With so many considerations, from scheduling and communication to resource allocation, the ‘to do’ list often seems endless.

Any mistake on your part can lead to a loss of credibility with your clients or guests and that’s the last thing you’ll want. Whether you are a veteran or a newbie to the world of corporate event management, we thought we’d give you a helping hand by highlighting some potential pitfalls.

Not setting event goals

Often, a lot of time is invested in ensuring that nothing goes wrong with the event at the expense of making it as good as it can be on the day. Identifying your client’s or clients’ event goals and objectives from the beginning is essential.

Improper resource allocation and management

Another mistake that event planners make is not assigning the right tasks to the right people. Personality and administrative capabilities don’t always go hand-in-hand, so assess your team’s strengths and then allot tasks accordingly.

Not being creative enough

Most events have scope for creativity, so ensure time is spent on making an impact rather than simply hitting the minimum or expected requirement across the event. It’s an area that can make a huge difference, so make sure your clients walk away impressed rather than underwhelmed.

Not sticking to the budget

The main aim of corporate hospitality is to give the best experience to customers, gain prospects and make them feel valued. Often, there are unexpected expenses when organising events of any size, so thoroughly research every aspect to ensure you have a robust budget and then brief your team so they stick to it. This will also allow you to offer value to your clients by confidently giving them the best you can for the price.

Failing to follow up after the event

The event is over and now it’s time for you to relax until the next one, right? Wrong! Obtaining feedback, whether offline or online, immediately after the event is critical. It helps you to understand what you did well and where you might need to improve.

Send ‘thank you’ notes via email or social media to people who attended your event. Reconnect with those who shared your posts and engaged with you. Continuing social media presence will pay off in the long run.

We hope this helps, despite it not being an exhaustive list. At Engage, we strive to give you an impeccable experience and great memories by avoiding these potential pitfalls. Get in touch with us today to experience better!

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Engage’s Top Five Sports Hospitality Events For Late 2016

Sports event, football

2016 has proved to be a vintage year for British sports fans.  Stellar performances so far include: England Rugby sealing a 6 Nations Grand Slam in Paris; Danny Willett following their lead with a Masters golf victory in April; Saracens winning their first European Cup in May; England’s rugby boys continuing their roll during an unbeaten tour of Australia in June; Wales making the Euro semi-finals, Andy Murray claiming his second Wimbledon tennis crown and Chris Froome take his third Tour de France title, all in July; England’s limited-overs cricket team’s summer-long dominance; and a cast of thousands, seemingly, coming home from Brazil in August clutching Olympic medals.

For those of you whose pulses have only just returned to normal, we’re glad to report that the fun is far from over.  The remaining months of the year promise several huge events, many of which you could enjoy with an Engage hospitality package.

So, to help whet your appetite, he’s our guide to the top five sports hospitality events between now and the New Year.

Rugby Union: England Autumn Internationals

Twickenham will host England’s Old Mutual Wealth Series on four consecutive Saturdays from 12th November to 3rd December.  South Africa, Fiji, Argentina and Australia will be taking turns to have a crack at the host nation, who will field a confident squad bolstered by some exciting new talent.

It’s a great time to be an England Rugby supporter and, with the team being unbeaten so far this year, they will be favourites to win all four games.  Don’t miss out on seeing some of the world’s greatest players do battle in front of 83,000 passionate fans.

American Football: The NFL’s London Fixtures

The NFL has visited Wembley every year since 2007, with a total of 14 games having been played to crowds averaging over 82,000 per match.  2016 will be the third consecutive year that London has staged three NFL games and, for the first time, Twickenham will host one of the matches.

You don’t need to be an expert to enjoy the spectacle of American Football, where 25 stone monsters clash at the line of scrimmage whilst world-class sprinting talents patrol the wider spaces.

During the approximately 3hr match duration, the USA’s supreme athletes go head-to-head in a series of short, explosive passages of play, meaning it’s ideally suited to providing a comprehensive and novel corporate hospitality experience.

Golf: The British Masters

One of Europe’s most prestigious tournaments will this year take place on one of the UK’s most beautiful courses, The Grove in rural Hertfordshire.  Former World No 1 Luke Donald will be playing host this year, with Olympic Champion Justin Rose and Lee Westward joining him in a very strong field.

Sky Sports will add kudos to proceedings with live coverage and the course’s five-star hotel will provide the final touches to the ultimate luxury sports event experience.

Tennis: The ATP World Tour Finals

For those of you unfamiliar with the event, the ATP World Tour Finals sees the top eight male singles players and doubles teams of the ATP Rankings face off in two round-robin tournaments that each culminate in final matches.

First played in 1970, the event boasts the most illustrious list of champions imaginable, with Borg, McEnroe, Becker, Agassi, Sampras and Federer all having lifted the trophy.   Traditionally a nomadic event, the ATP Finals have now been played at London’s 17,500-seater O2 Arena every year since 2009.  As well as providing a sensational setting, the O2 also ensures there’s one world-class British tennis tournament the weather can’t ruin.

Novak Djokovic has won the past four titles, but Andy Murray is tipped to push him all the way this year, doubtless roared on by a partisan home crowd.  This, however, assumes they both overcome the not inconsiderable challenges posed by, amongst others, living legends Roger Federer and Rafael Nadal.

Football: The Premier League

Perhaps requiring less by way of introduction, familiarity must not breed complacency when it comes to experiencing live Premier League games.

As the most watched league in the world, it generates endless drama and provides week upon week of sold-out games, vital clashes and compelling derbies at a host of state-of-the-art stadia.

Who wouldn’t be enthralled by a competition that sees world-class managers such as Antonio Conte, Pep Guardiola, Jose Mourinho and Arsène Wenger pitting players of the calibre of Eden Hazard, Sergio Agüero, Paul Pogba, and Alexis Sánchez against each other?  The big names are already rising to the top this season, so now is a great time to treat your clients or staff to a day the will never forget.