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Cheltenham Festival – The contrasts between 2020, 21 and 22

2022 Cheltenham Festival

Cheltenham Festival

Cheltenham Festival get’s underway today! A week in the calendar for racing, sports and betting fans that is always eagerly anticipated and not to be missed. Whether it’s on TV or going to the famous festival, Cheltenham holds a truly unique atmosphere and has hosted many outstanding racing moments that will be lodged in the history books forever.

We love hosting guests at our ICON facility at Cheltenham, where guests will spend the day with an incredible all-day service in the Club Enclosure whilst being entertained by famous faces and an often attractive complimentary bar. 2022 should be a huge year for Cheltenham as it looks to welcome fans back into the stands, so book your hospitality now and start the excitement already for next years festival.

Cheltenham Festival 2020 – Sparkling on track, controversial off track

The festival took place between the 10th and the 13th of March, just as coronavirus was declared a worldwide pandemic by WHO and unfortunately the event shone under a completely different spotlight to what it’s used to. With 250,000 in attendance (slightly down from 2019), question marks were raised during and after the event about the decision to go ahead, but with the governments backing it still continued.

It’s easy to forget what a fantastic week on track it was and the fans in attendance witnessed some dramatic action. Al Boum, ridden by Paul Townsend picked up his second consecutive Gold Cup for Willie Mullins, seeing off Santini to establish the horse as one of Cheltenham’s all time greats. The Stayers Hurdle on Thursday saw a huge upset as Lisnagar Oscar won at 50-1 under Adam Wedge, with the top three all 20-1 + outsiders. Easysland saw off the big favourite Tiger Roll in the Glenfarclas Cross Country Chase whilst Politologue capitalised on Altior’s absence by winning the Queen Mother Champion Steeple Chase.

Unfortunately the 2020 Cheltenham Festival is drizzled in negativity for many and hopes for the 2021 Cheltenham festival to be back to normal were tarnished in the winter. No-one will ever truly know the impact the festival and other major sporting events had on the countries preceding lockdown length, but the event ran as expected under the governments instructions and was a brilliant occasion for all that attended.

Cheltenham Festival 2021 – How will the change in atmosphere effect the festival?

The Cheltenham Festival in 2021 will have limited numbers throughout the facility and there is a possibility that results might be slightly more predictable than before. Huge crowds, noises and distractions can inspire or hinder the horses and jockeys at Cheltenham, but the suspected reaction to limited fans is that the racing form may be more accurate than before.

Fortunately the quality of entrants at the festival is extremely strong and you are guaranteed to see some impeccable races, with some twists and turns throughout. We would have loved to of hosted our Engage ICON hospitality packages this year but unfortunately it was looking unlikely at the turn of the year. This has resulted in corporate hospitality being limited for the 2022 festival as bookings are already in place and demand is high.

Cheltenham Festival 2022 – Book your ICON hospitality now

It may be a year away, but now is the perfect time to secure your attendance for Cheltenham 2022 in our premium and official ICON hospitality package. You can register your interest here and subscribe to all of our latest event and hospitality news.

Be ahead of the rest for in-demand events like Joshua v Fury, England Autumn Internationals and major music and concerts.

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What can you expect from hospitality at Wembley Stadium with Engage?

Wembley Stadium, both old and new has seen some momentous moments in sporting history that will never, ever be forgotten. The 4-2 “They think it’s all over” World Cup final win in 1966 will forever be in the hearts of English people and it’s hard to top an event that united a nation in such a manner. But there are so many incredible occasions at Wembley that should be remembered, talked about and celebrated for generations.

At Engage we have a corporate hospitality facility at Wembley stadium for all major events, called our ICON facility. Branded in the premium ICON black and gold colours, our most prestigious and most sought after hospitality option gives you the perfect opportunity to see moments in history that you can tell the kids and grandkids about (hopefully not over zoom).

Lets remind ourselves of some of the epic events at Wembley Stadium in the past and what we can look forward to in the future.

1953 FA Cup Final – The Stanley Matthews Final

Known as the Stanley Matthews Final, the FA Cup Final in 1953 was a dramatic comeback that saw Blackpool beat Bolton 4-3, after being 3-1 down with just 35 minutes. Although Stan Mortensen got a hattrick for Blackpool that day, it was 38 year old Matthews who’s constant pace and trickery down the line helped him finally get his hands on the FA Cup trophy.

His 3 assists, including crosses for the 89th minute equaliser and the 92nd minute winner were watched by an unbelievable 100,000 at Wembley Stadium. The game was also known as the first high profile sporting event to be watched on television and ever since that day, the FA Cup final has had it’s along standalone spot on the TV schedule and rightly so! Fortunately you can watch the FA Cup exclusive in out ICON facility.

2011 Champions League Final – Barcelona 3 -1 Manchester United

Fast forward over 50 years and you’ll find a match that signified the greatness of a Barcelona team that will be regarded as one of the best of all time. Fans at the new Wembley Stadium got to watch such a breath-taking,  dominant performance by a team full of modern legends. The likes of Pique, Xavi, Iniesta, Dani Alves and David Villa all featured in this outstanding team, orchestrated by Pep Guardiola who formed a tactical plan that was beautiful, yet unstoppable.

That day, United could barely get a kick of the ball despite Rooney’s first half equaliser. Yet the standout performance and moment was Lionel Messi‘s low strike from outside the box. The Argentine was mesmerizing during the game and further established his career that day as one of the best to ever grace the Wembley pitch. In our ICON facility, you will find plenty of famous football faces to interact with before and after the big game.

Live Aid

Wembley stadium arguably hosted the biggest and one of the most important concerts of all time, Live Aid. The concept came from Bob Geldof who united Philadelphia and other venues to pull off an aligned concert that at it’s peak had an audience of around 40% of the world’s population.

Fantastic performances from U2, David Bowie, Status Quo and Bob himself with the Boomtown rats will be remembered fondly but the ‘Greatest rock performance in history’ truly stole the show. Queen’s 21minute set at Wembley was performed of course by the supremely charismatic Freddie Mercury who had the crowd with him for every note, every beat and every lyrics as he belted out the band’s most popular hits.

Wembley is still the stadium that all major acts want to sell-out and perform to 70,000+ fans. Michael Jackson played the stadium an incredible 16 times during his career and more recently Beyonce, the Spice Girls, Muse, Take That and many many more have all performed memorable sets. Don’t miss out on any major music events in the future with Engage ICON.

Anthony Joshua v Wladimir Klitscho

Firstly a deserved reference to some other major boxing events at Wembley Stadium, including Henry Cooper v Muhammed Ali where Ali claimed victory in the 5th round, an impressive triumph early on in his professional career. The rematch of Carl Froch v George Groves in 2014 was an outstanding bout that saw Froch back up his controversial points win 6 months ago with a clinical 8th round knockout in another closely fought battle.

But Joshua v Klitscho in 2017 had absolutely everything. 90,000 fans, a post-war attendance record were able to witness the undefeated Joshua try and take the crown of the heavyweight king Klitscho. Both men felt the canvas and had spells in the fight of desperation to stay upright, but in the end, the youthful Joshua had the energy to pummel Klitscho with an 11th round upper cut that will be remembered forever. Let’s hope Joshua and Tyson Fury fight at Wembley! You can watch it live with us or any other incredible boxing match ups.

Wembley ICON Club Hospitality

NFL International Series

In 2007, Wembley stadium had the honour of hosting the first ever regular season NFL game outside of North America. Tickets sold out instantly as fans flocked to see the Miami Dolphins play the New York Giants, with the Giants in the end winning by 3 points.

The series has had significant growth since it’s initial success as now 30 matches have been played across three stadiums, but Wembley has hosted 25 of those. Still one of the most in-demand events on the calendar, the opportunity to see competitive NFL games is a real treat for the UK fans and Wembley will always hold a close association with the huge American franchise sport. Watch the unique NFL spectacle in true American style with Engage’s ICON facility.


Wembley Stadium ICON Facility – What to Expect

Our premium ICON hospitality packages are the perfect way to watch high profile sporting events in luxury. For each individual event we tailor the package options to not only adapt to the requirements of the event, but also to the individual clients themselves. Whether it’s the FA Cup final, the headlining artist, an NFL clash or a heavyweight boxing bout, we’ll be on hand to provide the full Engage Icon experience.

Typically our events will include the following:

  • Official exclusive Engage ICON glass fronted pitch viewing facility
  • Officially allocated reserved seating directly outside the facility
  • Welcome drinks reception
  • Complimentary bar throughout the day
  • Premium three course meal or buffet style service
  • Extra drink options such as champagne reception, afternoon tea and post event drinks
  • World renowned guest speakers with opportunities to chat directly
  • VIP hostess service

Register your interest on the individual event you are interesting in or give us a call on 0207 048 4848 to discuss our available opportunities. You can also view our calendar to check out a summary of our major events.

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F1 Silverstone Hospitality


F1 Silverstone Hospitality

Silverstone has an historic and iconic association with the British Grand Prix and attending an event at this famous track is a once in a lifetime opportunity. As Lewis Hamilton looks to finally confirm his GOAT racing status, we take a look at the beautiful circuit and how you can watch the British Grand Prix in style in 2021.

The History of Silverstone

The history of the Silverstone race circuit is a fascinating story driven by post war desires to bring racing back to the forefront of sporting entertainment for Britain and the rest of the world. The abandoned airfield of Silverstone were a perfect location, being in the centre of the country and having enough space to hold hundreds of thousands to view and enjoy Silverstone hospitality.

In 1948, farmer James Wilson Brown was given just two months by the RAC to turn this now famous race track into something tenable for exciting racing. Luigi Villoresi, the Italian won in his Maserati and on that day Silverstone took it’s place in motorsport history.

The development of Silverstone Hospitality – 50s, 60s, 70s & 80s

As early as 1951, the fans view and experience was prioritised as the RAC handed the lease over to the British Racing Drivers Club to develop the venue and compete with the best in the world. Stands were built and customers were able to secure priority viewing, the first real example of Silverstone hospitality.

Silverstone hosted the first F1 World Championship in the 50s and has since been a regular on the formula one calendar. Major circuits have developed significantly since the initial phases of the F1 Championships, largely due to safety reasons. Silverstone is no different. The track layout continues to reform, often to reduce the speed as the F1 cars became quicker and make it more technically challenging for the incredible drivers racing.

But hospitality packages, hotel builds and special facilities have been constructed in the complex to give fans plenty of options to watch the entertainment. The Monaco Grand Prix is a prime example of this, where even though the layout is similar to the first ever race in 1929, the desire for larger hotels resulted in the extended tunnel over Portier in 1975.

silverstone hospitality

Silverstone Hospitality – Where are we now?

The surge in demand for Silverstone hospitality over the past 20 years has meant that options for avid F1 fans, or sports fans in general are plentiful. The race normally takes place in the first couple of weeks in July where the weather is often glorious and Sunday race day is paired up with the men’s Wimbledon final, a perfect day of sport! If the rain does find a way to the track, the race can become more unpredictable so there’s no loser whatever the weather.

Hospitality at Silverstone is available across the three days with Friday hosting two sessions of practice, Saturday for practice and qualifying and Sunday the big race day. Typically morning practices will start at around 10am, with qualifying often at 1pm and the race starting at 2.10pm.

After signing his new one year deal, Lewis Hamilton will be going for his record breaking 8th World Championship in 2021, so this is the year to break your Silverstone duck if you haven’t been alreayd.

Silverstone Hospitality – Engage Live – Our Most Popular

Currently our premium and most popular hospitality package is our Engage Silverstone Live product. A prime location famous for its views Silverstone Live shows the best view of six corners from the VIP grandstand which include; Maggotts, Becketts, Farm Curve, Village, The Loop and Aintree. In the past we’ve welcomed former racing drivers Eddie Jordan, David Coulthard & Susie Wolff who regale the Engage guests with tales from the F1 track. Combined with excellent food, attentive staff and fantastic facilities enjoy a fully inclusive day to remember.

Silverstone Hospitality – What are the other options?

Silverstone Hospitality comes in all shapes and sizes, so we’re delighted to offer a range of options to suit each interested party.

The Heritage Club is situated within the historic Woodcote complex, you are invited to celebrate the rich history of motorsport at the world’s best racetrack and get closer to the action than ever before.

This shared hospitality experience offers casual best-of-British dining and a classic beverage menu, allowing guests to catch all the racing action from the comfort and convenience of a social hospitality lounge.

Located next to the prestigious British Racing Drivers’ Club, The Legends Club is synonymous with some of the best moments in motor racing and offers one of the most thrilling views of the track as the cars come out of the DRS Zone and negotiate the legendary Brooklands and Luffield corners.

Offering a superb selection of fine British fare, guests can soak up all the on-track action from our relaxed Club environment.

The Ignition Club is the location of choice for racing enthusiasts who know their F1. With incredible views of six of Silverstone’s famous corners from the grandstand, terrific entertainment, and an extended terrace for the ultimate vantage point, this is where the most passionate fans will feel right at home.

The prestigious Fusion Lounge offers a vibrant party atmosphere that centres around stylish top-tier hospitality.

Relax on the extended outdoor terrace and witness the heart-pounding race action – including the final dash to the finish line – or watch from the grandstand for a traditional race day experience.

Enjoy an exquisite all-day menu, premium spirits, cocktails and Champagne.

Silverstone Hospitality – How can I go?

Simply give us a call on 02070 484848 or register your interest on the British Grand Prix product and we can discuss all of these options and more.

Engage Hospitality is an Appointed Distributor of MATCH Hospitality – The Official Hospitality Provider to Silverstone Circuits Limited.

©Silverstone Circuits Limited