2016 has been a remarkable year in sports, from the England rugby team going a full calendar year unbeaten and Ireland taking their first win against the All Blacks, to Wales reaching the Euro semis and Andy Murray being crowned as World No.1, the list goes on.
Similarly, 2016 has been a noteworthy year for us. From launching new facilities for sports events to changes in our team and new business partnerships, we did everything possible to make your experiences better. So, before we gear up for everything 2017 has in store, let’s have a look at what 2016 meant for us.
1. The launch of the Player Management division
In a frighteningly competitive field, where a player’s life can change in an instant, we aim to give crucial support to emerging and established talents by way of:
- Contract negotiation
- Financial advice
- Post-sport career planning
- Development and management of commercial portfolios
- Social media management, PR and brand development
- Day-to-day support
Therefore, we introduced a new division later this year to set new standards in the care and support of elite athletes.
2. An increase in turnover
It’s been a record year for us delivering a 25% increase in turnover across more events than ever before!
3. Being the official hospitality partner at Lord’s
Engage Hospitality had the privilege to provide official corporate hospitality packages at the Home of Cricket for the Investec series. In the historic surroundings of Lord’s, and while enjoying the trappings of a memorable VIP hospitality package, our guests caught up with old friends, forged new business relationships and cemented existing ones, with the added bonus of world-class cricket.
4. Office expansion in the heart of the square mile
Our offices in Moorgate have been taking on a new open plan look as we have expanded across the business we’ve taken on new space and redeveloped the old making sure we still have room for the all-important table tennis and pool tables!
5. New partnership with Gaucho at England vs Argentina
In November, we had the opportunity to create an impeccable accompaniment to England’s Old Mutual Wealth Series match against Argentina at Twickenham. Our wealth of event experience dovetailed perfectly with Gaucho’s culinary expertise and saw the 400 places sell out in just four weeks.
6. The launch of 3 new look facilities
We are always investing back into our facilities to make your experience better. This year saw the new terrace at the Kia Oval for the One Day International delivering the perfect inside and out hospitality experience. The Autumn saw brand new facilities in The Rose Suite at Twickenham Stadium with new staging, production branding and interactive experiences, while outside the stadium we contracted a totally new structure for Twickenham Village with more reception space an decked terrace, themed bars and fully branded interior.
7. 4 new sales teams
We’ve been hiring new talent especially in our sales teams where we have created 4 new teams to promote our new facilities and deliver across all our events.
8. Appointment of Ugo Monye as Engage Ambassador
Ex-Harlequins, England and Lions winger, Ugo Monye, joined Engage in October 2016 as a business ambassador. Along with attracting the best rugby talent and sponsorship partners, he hosts hospitality experiences for us at Twickenham, the Oval and Lord’s.
9. The launch of a new website
We launched a completely new website in October 2016 to provide our prospective guests with a seamless and hassle-free experience when booking packages.
10. Engage Reward Points Programme
We were keen to leave in no doubt just how highly we value our clients’ loyalty, so we introduced our rewards programme where they receive discounts from our partners, gain access to exclusive competitions, enjoy priority access to VIP boxes and, above all, the option to choose treats from our rewards list.
11. New Faces at Engage
2016 saw some key additions to our team to help us provide the highest quality of service and deliver Engage Hospitality’s core values – excellence, engagement and entertainment.
Joining us were:
Andrew Hodgkins as Managing Director
Eve Grant as Marketing and Events Executive
Harry Harvey as Director (Player Management)
Caroline Roberts as Head of Commercial
Sasha Colvile as Receptionist and Event Assistant
12. An amazing social media reach from 2016 Autumn Internationals
2016 Autumn Internationals recorded plenty of great hits, a few disappointments and some incredible tries. At the same time, this year-end rugby union helped us connect with over 2 million people across Instagram and Twitter. We garnered over 20,000 likes across both the platforms, over 2,000 comments on Instagram and 355 retweets.
13. NFL at Twickenham
NFL debuted at Twickenham and our clients loved it.