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5 Most Common Mistakes Corporate Event Planners Make

Corporate event

How many times have you experienced an ‘ugh’ moment when planning for a corporate event? With so many considerations, from scheduling and communication to resource allocation, the ‘to do’ list often seems endless.

Any mistake on your part can lead to a loss of credibility with your clients or guests and that’s the last thing you’ll want. Whether you are a veteran or a newbie to the world of corporate event management, we thought we’d give you a helping hand by highlighting some potential pitfalls.

Not setting event goals

Often, a lot of time is invested in ensuring that nothing goes wrong with the event at the expense of making it as good as it can be on the day. Identifying your client’s or clients’ event goals and objectives from the beginning is essential.

Improper resource allocation and management

Another mistake that event planners make is not assigning the right tasks to the right people. Personality and administrative capabilities don’t always go hand-in-hand, so assess your team’s strengths and then allot tasks accordingly.

Not being creative enough

Most events have scope for creativity, so ensure time is spent on making an impact rather than simply hitting the minimum or expected requirement across the event. It’s an area that can make a huge difference, so make sure your clients walk away impressed rather than underwhelmed.

Not sticking to the budget

The main aim of corporate hospitality is to give the best experience to customers, gain prospects and make them feel valued. Often, there are unexpected expenses when organising events of any size, so thoroughly research every aspect to ensure you have a robust budget and then brief your team so they stick to it. This will also allow you to offer value to your clients by confidently giving them the best you can for the price.

Failing to follow up after the event

The event is over and now it’s time for you to relax until the next one, right? Wrong! Obtaining feedback, whether offline or online, immediately after the event is critical. It helps you to understand what you did well and where you might need to improve.

Send ‘thank you’ notes via email or social media to people who attended your event. Reconnect with those who shared your posts and engaged with you. Continuing social media presence will pay off in the long run.

We hope this helps, despite it not being an exhaustive list. At Engage, we strive to give you an impeccable experience and great memories by avoiding these potential pitfalls. Get in touch with us today to experience better!

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Engage’s Top Five Sports Hospitality Events For Late 2016

Sports event, football

2016 has proved to be a vintage year for British sports fans.  Stellar performances so far include: England Rugby sealing a 6 Nations Grand Slam in Paris; Danny Willett following their lead with a Masters golf victory in April; Saracens winning their first European Cup in May; England’s rugby boys continuing their roll during an unbeaten tour of Australia in June; Wales making the Euro semi-finals, Andy Murray claiming his second Wimbledon tennis crown and Chris Froome take his third Tour de France title, all in July; England’s limited-overs cricket team’s summer-long dominance; and a cast of thousands, seemingly, coming home from Brazil in August clutching Olympic medals.

For those of you whose pulses have only just returned to normal, we’re glad to report that the fun is far from over.  The remaining months of the year promise several huge events, many of which you could enjoy with an Engage hospitality package.

So, to help whet your appetite, he’s our guide to the top five sports hospitality events between now and the New Year.

Rugby Union: England Autumn Internationals

Twickenham will host England’s Old Mutual Wealth Series on four consecutive Saturdays from 12th November to 3rd December.  South Africa, Fiji, Argentina and Australia will be taking turns to have a crack at the host nation, who will field a confident squad bolstered by some exciting new talent.

It’s a great time to be an England Rugby supporter and, with the team being unbeaten so far this year, they will be favourites to win all four games.  Don’t miss out on seeing some of the world’s greatest players do battle in front of 83,000 passionate fans.

American Football: The NFL’s London Fixtures

The NFL has visited Wembley every year since 2007, with a total of 14 games having been played to crowds averaging over 82,000 per match.  2016 will be the third consecutive year that London has staged three NFL games and, for the first time, Twickenham will host one of the matches.

You don’t need to be an expert to enjoy the spectacle of American Football, where 25 stone monsters clash at the line of scrimmage whilst world-class sprinting talents patrol the wider spaces.

During the approximately 3hr match duration, the USA’s supreme athletes go head-to-head in a series of short, explosive passages of play, meaning it’s ideally suited to providing a comprehensive and novel corporate hospitality experience.

Golf: The British Masters

One of Europe’s most prestigious tournaments will this year take place on one of the UK’s most beautiful courses, The Grove in rural Hertfordshire.  Former World No 1 Luke Donald will be playing host this year, with Olympic Champion Justin Rose and Lee Westward joining him in a very strong field.

Sky Sports will add kudos to proceedings with live coverage and the course’s five-star hotel will provide the final touches to the ultimate luxury sports event experience.

Tennis: The ATP World Tour Finals

For those of you unfamiliar with the event, the ATP World Tour Finals sees the top eight male singles players and doubles teams of the ATP Rankings face off in two round-robin tournaments that each culminate in final matches.

First played in 1970, the event boasts the most illustrious list of champions imaginable, with Borg, McEnroe, Becker, Agassi, Sampras and Federer all having lifted the trophy.   Traditionally a nomadic event, the ATP Finals have now been played at London’s 17,500-seater O2 Arena every year since 2009.  As well as providing a sensational setting, the O2 also ensures there’s one world-class British tennis tournament the weather can’t ruin.

Novak Djokovic has won the past four titles, but Andy Murray is tipped to push him all the way this year, doubtless roared on by a partisan home crowd.  This, however, assumes they both overcome the not inconsiderable challenges posed by, amongst others, living legends Roger Federer and Rafael Nadal.

Football: The Premier League

Perhaps requiring less by way of introduction, familiarity must not breed complacency when it comes to experiencing live Premier League games.

As the most watched league in the world, it generates endless drama and provides week upon week of sold-out games, vital clashes and compelling derbies at a host of state-of-the-art stadia.

Who wouldn’t be enthralled by a competition that sees world-class managers such as Antonio Conte, Pep Guardiola, Jose Mourinho and Arsène Wenger pitting players of the calibre of Eden Hazard, Sergio Agüero, Paul Pogba, and Alexis Sánchez against each other?  The big names are already rising to the top this season, so now is a great time to treat your clients or staff to a day the will never forget.

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England’s Autumn Internationals

Autumn International - Rugby

A year can be a long time in rugby…

This time last year, England were heading towards a shock early exit from their home World Cup.  Today, just 10 months into Eddie Jones tenure as coach, they lie second in the world rankings and are chomping at the bit at the prospect of extending their unbeaten run on the hallowed turf of Twickenham.

England’s annual Autumn Internationals have long been one of the sport’s most celebrated showpieces and this year’s schedule looks set for some real fireworks.  With South Africa, Fiji, Argentina and Australia all due to run out at Twickenham, it’s a good job the home side have found some serious form.

It’s fair to assume that any realists at England Rugby would have accepted two wins out of four when these fixtures were announced late last year, but a 6 Nations Grand Slam and an unbeaten tour of Australia have changed the landscape dramatically and nothing less than a clean sweep of victories will suffice for the home fans.

Engage are offering clients corporate hospitality packages for these sell-out events, so, to whet your appetite, here is a bit of background information on all the match-ups.

England vs South Africa, Saturday 12th November

The South Africans look to be in a transitional period, with a new coach trying to establish his systems in a squad that, despite it containing many established world-class players, has a fresh look about it.

England will be buoyed by the Boks’ losses to Ireland and Argentina in recent months, but there is no prouder rugby nation and the chance to put one over England in a city with nearly 60,000 South African residents, many of whom will be in the ground, will be all the motivation they need to produce a typically fierce display.

The form book will count for little when the first whistle blows, so England will need to be on their mettle if they want to start the series with a win.

England vs Fiji, Saturday 19th November

It’s great to see Fiji, the newly-crowned Olympic sevens champions, playing on the biggest of stages against a ‘tier 1’ nation.  As with all the Pacific Island teams, you can guarantee they will field a side dripping with pace and talent who will aim to play scintillating rugby.

If the Fijians tackled any harder, Eddie Jones would be inundated with sick notes from the England players’ mothers.  As it stands, with even bigger tests against Argentina and Australia looming on the following weekends, Jones’ team may feature a few exciting young talents, further ensuring a thrilling rugby spectacle.

England vs Argentina, Saturday 26th November

Argentina have been a major force in world rugby for a number of years and they will present as big a threat to England’s chances of a perfect autumn record as Australia and South Africa.

Taking place ten years after the Pumas’ last win in London, the huge Argentine forward pack and mix of talented and hard-running backs will test England in every department.

It’s also worth noting that, on October 8th, Australia and Argentina were at Twickenham contesting the first ever Rugby Championship fixture to be held in the UK, an experience that will have familiarised both teams with the stadium and lessened England’s home advantage for the approaching games.

England vs Australia, Saturday 3rd December

There has been no greater contrast in fortunes since the World Cup than between England and Australia.  The Aussies, in getting to the final, earned Michael Cheika the title of World Rugby Coach of the Year and England, in failing to progress from their group, earned Stuart Lancaster his P45.

Fast-forward a year and England have a Grand Slam and a 3-0 test series victory in Australia under their belts, while Cheika has overseen 6 consecutive losses, one short of the Australian record held for over ten years by none other than England’s Eddie Jones.

Having suffered a couple of maulings from the relentless All Blacks and a recent loss to South Africa, Australia will be desperate to build on a strong showing against Argentina, but we can’t yet be sure of the mind set in which they’ll arrive at Twickenham.  One thing that is a given is that nothing could motivate them more than the chance of revenge for the summer’s home whitewash at the hands of Eddie Jones and his boys.  Expect an absolute epic.

Click here for details of Engage’s Autumn International hospitality packages.

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Why Choose A Career In The Corporate And Sports Hospitality Industry?

Event Organisers

Are you looking for an enjoyable, exciting and rewarding career?  Are you interested in working in an environment that encourages creativity and offers incredible experiences?  If you answered ‘yes’ to the above, then corporate and sports hospitality might be for you.

Not your typical desk job

Event organisers

A career in corporate hospitality is anything but routine. You will generally work across a variety of events at all kinds of venues with clients from a wide variety of backgrounds.  Expect to work flexible hours in an interactive atmosphere, not nine to five at the same desk.

Perhaps the biggest draws are the events themselves.  How many people get to routinely go to world-class sporting occasions, outdoor team-building days or experiential events as part of their job?  It can be a privileged existence.

Corporate and sporting events – meeting new people

From celebrities and sports stars to leaders of industry, you’ll have constant opportunities to meet new and exciting people.  Along with all vast array of skillsets, you’ll find within the hospitality industry itself, it will keep your work life fresh and exciting.

Corporate and sports hospitality is all about making other people happy

Event organisers

The hospitality business is all about people, so your interpersonal skills need to be top drawer.

Your job on a daily basis would involve ensuring that clients have a good time, which could test your organisational or social skills.  You will be part of a team charged with creating memorable events and working together to deliver them to clients.  Few jobs offer such varied challenges and rewards.

Corporate hospitality – a creative experience

As well as being a people-oriented industry, corporate hospitality involves a great deal of creativity.  It offers the opportunities to create innovative experiences for your clients, ones they will talk about for long after the events and keep them coming back for more. As you dream up new ways to make guests feel special, you will need to learn new skills to adapt to the ever-changing role.

Sports hospitality

No two event experiences are the same

Engage Hospitality

Every event is tailored to meet the specific requirements of the client.  A corporate event could involve a fun day of team-building activities or a luxurious day at the races.  Either way, you will be guaranteed a vibrant work day.

To sum it up, knowing that you’ve played a part in making someone’s day special never gets old.  If this sounds like your dream job and you’re interested in the sports or corporate hospitality industry, then get in touch with us today.

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Corporate Hospitality – How To Make Guests Feel Special

Hospitality event hostesses

Creating a memorable experience for guests is the ultimate objective for any sports and corporate hospitality company. You want your guests to have a great time, feel special and walk away with a sense of happiness. Obviously, from a business point of view, another objective is to create loyal clients who keep coming back for more.
A day out at the rugby or a luxurious luncheon paid for by the company may sound like an easy win to most people, but there’s a lot that goes into planning a perfect event.

Here is a list of ways you can ensure your next sports or corporate hospitality event is memorable for the right reasons:

The Devil’s in the Details

Corporate Hospitality

Making sure your guests feel comfortable and appreciated is key to a successful hospitality event.

This doesn’t always mean grand gestures or thrilling deco; it can simply mean a layout that shows you have done your homework, understood the client’s exact requirements and made an effort to tailor each element accordingly.

Of course, some occasions may need a more professional or casual approach and it’s vital to make it clear that you understand what’s required.

Relaxing in the comfort of corporate hospitality

Corporate Hospitality

Create an atmosphere that makes people feel comfortable enough to kick up their heels and relax.  The whole point of corporate hospitality is that guests are truly enjoying themselves and don’t feel obliged to attend simply because their company has paid for the event.

Create events that create memories

Corporate hospitality

As the saying goes, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

So how do you leave a lasting impression and ensure that people walk away feeling like they had a fantastic time?  Clichéd as it sounds, it’s the small things that matter – make guests feel special via small gestures such as attending to them as soon as they arrive, ensuring they don’t have to ask a hundred questions to get what they need and making every effort to provide a smooth experience throughout the event.  A lot of this hospitality can start before the actual event, for example – finding out if guests have dietary restrictions and scheduling the transport in advance to suit everyone’s requirements.

Provide the ideal opportunity for guests to network, chat or just watch some great sports

Corporate hospitality

Planning an event can be stressful and there’s usually a long list of tasks you need to attend to.  A good place to start is to find out the objective of the corporate outing and base your plan on this information.  Think outside the box when trying to decide the theme of the event.  Some guests are looking for an opportunity to foster business relationships and network, others are interested in giving their staff a day when they can forget about work and others are there solely for the love of sports.  They key lies in identifying what will make your client feel like the event was a worthy investment.

Good Service makes for excellent events

Corporate hospitality

No event is complete without top-quality service.  Make sure you have enough bar staff and hosts so guests feel attended at all times.  A large part of making your guests feel special is ensuring they have a continuous supply of the two things most people look forward to at a corporate event – good food and drinks.

Don’t forget to smile!

Corporate hospitality

The one thing your guests expect is a warm and appreciative welcome.  As stressed as you might be, don’t let your guests see it.  Also, don’t forget that while your corporate hospitality event might be a fun occasion for everyone involved, you are still representing your company as a brand.  All staff involved on the day should be briefed on the expectations of both you and your client.

Corporate and sports hospitality events are increasingly becoming the chosen method to entertain important clients or build staff morale.  At Engage, we create world-class events specific to our clients’ needs.  From sports events to exclusive ski resorts, we offer a huge variety of bespoke corporate hospitality packages. Get in touch if you’d like to discuss what we could do for your business.