How many times have you experienced an ‘ugh’ moment when planning for a corporate event? With so many considerations, from scheduling and communication to resource allocation, the ‘to do’ list often seems endless.
Any mistake on your part can lead to a loss of credibility with your clients or guests and that’s the last thing you’ll want. Whether you are a veteran or a newbie to the world of corporate event management, we thought we’d give you a helping hand by highlighting some potential pitfalls.
Not setting event goals
Often, a lot of time is invested in ensuring that nothing goes wrong with the event at the expense of making it as good as it can be on the day. Identifying your client’s or clients’ event goals and objectives from the beginning is essential.
Improper resource allocation and management
Another mistake that event planners make is not assigning the right tasks to the right people. Personality and administrative capabilities don’t always go hand-in-hand, so assess your team’s strengths and then allot tasks accordingly.
Not being creative enough
Most events have scope for creativity, so ensure time is spent on making an impact rather than simply hitting the minimum or expected requirement across the event. It’s an area that can make a huge difference, so make sure your clients walk away impressed rather than underwhelmed.
Not sticking to the budget
The main aim of corporate hospitality is to give the best experience to customers, gain prospects and make them feel valued. Often, there are unexpected expenses when organising events of any size, so thoroughly research every aspect to ensure you have a robust budget and then brief your team so they stick to it. This will also allow you to offer value to your clients by confidently giving them the best you can for the price.
Failing to follow up after the event
The event is over and now it’s time for you to relax until the next one, right? Wrong! Obtaining feedback, whether offline or online, immediately after the event is critical. It helps you to understand what you did well and where you might need to improve.
Send ‘thank you’ notes via email or social media to people who attended your event. Reconnect with those who shared your posts and engaged with you. Continuing social media presence will pay off in the long run.
We hope this helps, despite it not being an exhaustive list. At Engage, we strive to give you an impeccable experience and great memories by avoiding these potential pitfalls. Get in touch with us today to experience better!