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A closer look at Tennis Hospitality

Tennis Hospitality - Wimbledon 2021

Tennis Hospitality

The United Kingdom has an incredible association with tennis, including hosting the first ever Grand Slam tournament at Wimbledon in 1877 and one of the oldest tournaments in the world at Queen’s in West Kensington. Tennis hospitality in the UK is of the highest quality and we can’t wait to host new and existing clients in 2021.

History of Tennis

Known as ‘jeu de paume’ the first variation of tennis dates back to the 11th century where players used their hand to hit the ball rather than a racquet. Using a racquet materialised in the 16th century, which coincided with a lot of the rules of tennis that we know today including the scoring system. The name tennis was derived from the French word ‘Tenez!’, meaning to hold or receive, which was shouted at players before they were serving to alert their opponent to be ready. The game continued to grow rapidly in popularity before the first official tournament was held at the All England Croquet and Lawn Tennis Club (AEC & LTC) in Wimbledon, London in 1877.

Major Competitions

There are three major tennis organisations that organise the annual tennis calendar. The ATP and WTA will host the majority of the men’s and women’s tournaments around the world including the Fever Tree Championships in England but it’s the ITF that have the honour of representing the four grand slam tournaments.

Typically, the Australian Open will be the first grand slam of the year, held in January at the height of the Australian summer. Melbourne in recent years has been the location of the event, but in the past it has been held in Brisbane, Sydney and even over in New Zealand. The second and third grand slams take place in Europe as Paris hosts the only major on clay at Roland Garros, whilst the prestigious Wimbledon, the oldest tournament in world tennis is the venue for the UK major.  The Championships, Wimbledon boasts the only grand slam to use grass courts which is the fastest surface of the entire year. Finally the US Open at Flushing Meadows in New York wraps up the major tournaments in late August. Very few players are able to win all four tournaments in one season called the ‘Grand Slam’ but some have come close like Novak Djokovic and Rafael Nadal who featured in our Top 20 sports stars of the 21st century.

British Tennis

The United Kingdom historically has always been associated with tennis and classy tennis hospitality with Wimbledon showcasing the most iconic tournament in the world, you’d be forgiven for thinking that we hold a long list of singles Grand Slam legends, especially in the post-war era. The women’s game have had success in the 60’s and 70’s with Ann Haydon, Virginia Wade and Sue Barker picking up 7 Grand Slam’s between them. However, since the 1977 Wimbledon triumph by Wade, there’s been no joy on the big stages. The wait for a men’s singles British Grand Slam champion in recent times was even longer with Fred Perry’s dominance in the 1930’s the last successful period to admire. Scotland’s Andy Murray made history when he finally secured the US Open title in 2012 before his memorable Wimbledon triumph in 2013 against Novak Djokovic. Both moments when people will forever ask ‘where were you when…’.

The Championships, Wimbledon

Wimbledon tickets and hospitality are highly sought after as thousands flock to the All England Lawn Tennis & Croquet Club to see history being made. We offer packages in the Rosewater Pavilion, Lawn Hospitality area and the Skyview Suites.

The Rosewater Pavilion, provided by the AELTC’s Official Hospitality Provider, perfectly complements an unforgettable day at The Championships. Relax in style and enjoy an à la carte menu before taking your seats for some world class tennis. Typically the Rosewater Pavilion opens at 10:30, closes at 7pm and the package that we offer to customers includes:

  • Exclusive official hospitality facility within the grounds
  • Official prime viewing match ticket on Centre Court
  • Canapés reception
  • Four course à la carte menu using premium, British sourced ingredients
  • Complimentary bar including chilled Champagne throughout the day
  • Enhanced afternoon tea with paired cocktails
  • Strawberries and cream & cheese course
  • Exclusive outdoor terrace with uninterrupted views towards Centre Court
  • On-court comfort pack & bottled water to take to your seats
  • VIP hostess & concierge service

It’s an incredible day out and with 13 days of play, there are plenty of opportunities to see the best players in the world in action. All the dates will change slightly year on year, but the format is typically structured like the following:

  • Mon 28 Jun – First Round
  • Tues 29 Jun – First Round
  • Wed 30 Jan – Second Round
  • Thu 1 Jul – Second Round
  • Fri 2 Jul – Third Round
  • Sat 3 Jul – Third Round
  • Sun 4 Jul – No Play
  • Mon 5 Jul – Round of 16
  • Tue 6 Jul – Quarterfinals
  • Wed 7 Jul – Quarterfinals
  • Thu 8 Jul – Ladies’ semifinals
  • Fri 9 Jul – Gentlemen’s semifinals
  • Sat 10 Jul – Ladies’ Final
  • Sun 11 Jul – Gentlemen’s final

If you’re looking to go to Wimbledon in a premium tennis hospitality setting then we advise you to get in touch as soon as you can to avoid disappointment. Call us on 0207 048 4848 to discuss Wimbledon hospitality.

The Fever-Tree Championships, Queens

Used as a warm up tournament for Wimbledon, the Fever-Tree Championships is a week long grass event ran by the ATP situated at the Queen’s club in West Kensington. It give’s the players a fantastic chance to get used to the speed and unpredictability of the British grass courts and attracts a host of big names, including Andy Murray regularly. We have the privilege of offering official hospitality packages for all 7 days of the Championship, whether in the spectacular Roof Garden or the pleasantly stylish Love Fifteen restaurant within the grounds.

Summary

Although Wimbledon and Queens are our major UK tournaments, there are lots of opportunities around the world to see high class tennis including the ATP Nitto Finals that has moved to Torino in 2021 following on from a 12 year stint at the O2 in London. Please give us a call on 0702 048 4848 if there is a specific tournament around the world that you may be interested in and we will do our best to accommodate you. Good luck to all of the British players playing in the Australian Open in February, including Andy Murray who has received a wildcard after dropping out of the rankings due to injury.

While we sell official hospitality to The Championships, we are not an authorised hospitality provider to the AELTC or The Championships, we are an authorised re-seller of the Official Exclusive Hospitality Provider to The Championships.

Wimbledon Authorised Reseller