Want to give a boost to your business relationships? Follow these tips to ensure you entertain clients in style.
In the business world, cultivating relationships with individuals both inside and outside your company is always paramount. This is especially the case when you are looking to make that big deal, or push forward with an initiative that you believe in.
One of the best ways to do this can be in a more informal setting, provided you do things properly. Here are the six most important things to keep in mind when laying on corporate hospitality.
Focus on building trust
It’s a classic mistake – you want to get things moving, so you cut to the chase too early and spoil the mood. You’re not in a meeting, so now is not the time to push too hard for a deal.
Instead, get to know each other. If you build a strong rapport first, chances are the business will go much more smoothly. However as always, be prepared to make your pitch if the client brings it up!
Know your client
Take your time to research what makes your client tick. Are they interested in sports? If they are, you have a great opportunity to show them a good time, and a relaxed topic of conversation as you get to know one another.
When entertaining, the little things can be important. Etiquette matters. For instance, allow your client to take a seat before yourself. Treat your client with deference and respect to show that you value them.
Make it memorable
Simply going for a meal at a restaurant, even a nice one, might not make the impact that you want. Get your client’s attention by doing something special that they are likely to remember, and you will find it pays off.
Aim to be early
Nobody likes to be kept waiting, and to make the best impression you want to be there early to greet your clients with a smile. This goes without saying, but you don’t want to risk being late and making a bad impression.
Never skimp on quality
Finally, if your client is important to you let that be reflected in the quality you provide for them. Spending money on a premium experience from a trusted provider will make a world of difference in your client’s impressions of you and your company.
Engage Hospitality provides corporate hospitality packages of a world-class standard, and we are official partners of organisations including England Rugby, Silverstone, Lord’s, the NBA, Chelsea FC and Wembley Stadium. To view our range of packages or to speak to one of our advisers, visit www.engagehospitality.co.uk.